Simon Welsh
Director - Research Division

With a background in psychology, Simon Welsh offers Andrews Group’s clients a “scientific” approach based on the rigorous analysis of reliable information to solve marketing challenges … turning information into insight. Simon uses this approach to provide our clients with solutions that are real (accurate), actionable and powerful.

Simon joined Andrews Group in 2000. Since that time he has worked with over 60 clients - across all tiers of government, membership-based organisations and the private sector - on projects ranging from large-scale quantitative market research and strategic planning to communication training for frontline managers.

This experience, coupled with specific skills in qualitative interviewing and the interpretation of qualitative data, drives the analysis of the marketing and communication issues confronting our clients. Indeed, Simon’s real strength is the development of marketing communication strategies from research-based insight.

Simon is a member of the Australian Market and Social Research Society (AMSRS) and has Bachelor of Arts and Bachelor of Science degrees from the University of Melbourne.

Ray Andrews | Simon Welsh