Our Services

Andrews Group is focused on research-based strategy and its implementation.

Our point of difference is that we offer research-based marketing and communication advice in the context of broader corporate plans and strategies. Unlike many competitors, we are fully accredited market researchers.

We enable organisations - or "brands" - to better position themselves in the eyes of customers, governments, regulators, staff and shareholders. We do this by enhancing our clients’ understanding of their stakeholders, and assisting them in meeting stakeholder needs. This is driven by a desire to dramatically improve our clients’ bottom lines.

We develop marketing and communication programs that ensure all organisational messages are consistent and integrated into an overall strategy. Andrews Group uses proven methodologies to achieve innovative outcomes.

Andrews Group services include:

1. Research and Consultation

Qualitative research services include:
- Focus groups
- One-on-one in-depth interviews

Quantitative research services include:
- Mail-out
- Telephone-based surveys

Data analysis & strategic recommendations

2. Strategy

- Marketing and brand strategy
- Communication strategy
- Corporate and organisational planning
- Corporate identity, naming and renaming
- Leadership skills training

3. Communication

- Public relations
- Media relations
- Media training
- Crisis management
- Communication skills training
- Cultural change communications
- Stakeholder relations, inc. government relations
- Online communications
- Special events
- Publications
- Marketing training seminars, workshops and addresses
- Facilitations of meetings and public gatherings
- Community liaison
- Corporate videos
- Graphic design, printing and photography