An organisation’s growth potential is driven by brand attraction. Some brands have greater attraction than others, and people are motivated to choose the brand they are most attracted to overall. In a mature market, this leads to winners and losers of market share.
Our GPS report includes two new boardroom metrics:
Relative Attraction Score
Measures our clients’ brand attraction relative to an external benchmark (industry-related or otherwise), and can be tracked over time. It provides insights into the overall strength of our clients’ brands, as well as their customers’ brand loyalty; and
Represents an organisation’s net potential gain (or loss) as a percentage of the combined market share of major competitors.
Our report provides insights into the drivers of attraction for the target audience. These diagnostics can help organisations find cost-effective ways of improving attraction, and therefore their brand’s growth potential.
We also provide an integrated service where we advise our clients on research-informed strategies to achieve their growth potential identified via their GPS.